I'm all for odd fragrances. I sometimes wear men's fragrances for myself and I'm a big fan of fragrance layering. But never once have I had the desire to smell like a burger.
Burger King has decided to launch a body spray, Flame. And yeah. It has that flame broiled essence that Burger King prides themselves on.
I'm sorry but isn't The King creepy enough??
GAH! I hate that guy.
I'm just super curious to know what went down during that round table with the BK marketing team and the fragrance house. I'm guessing it went something like this:
"We really need to come up with a plan to bring people in."
"Yeah. The deliciousness and flam-broildness of our Whoppers just isn't enough anymore."
"People do love that Whopper huh?"
"I guess. I mean I've never tried it. More of a Wendy's guy myself."
"Oh yeah me too. The frosty...."
"Soooo good!"
"SOOOOOOOOO GOOD! I dip my fries in it-"
"Guys. Can we get back on track?"
"Right. Ok so the Whopper is what people love. People love it so much they probably want to roll around with one."
"They'd probably want to smell like one."
"Ya think?"
"Yeah! Why not! I hear the Whopper is amazing! Why don't we create a body spray that smells like a burger!"
"BRILLIANT! I'm thinking the top notes can be grease, the middle notes a hint of lettuce, onions and tomato and we'll have a nice dry down of the flame broildness that Burger King is so well known for."
"We'll call it.....FLAME."
"Ooooooooooooooh."
I mean. I'm almost sure that's how they came up with this ludicrous idea.
Who wants to smell like beef?! If I leave a restaurant smelling like food, all I want to do is shower and wash my clothes. If this thing moves to ancillaries like body wash and body lotion I'm leaving the country.